Hospitality interior design 2023: A look at 11 trends

From the advent of technology to the rise of the sharing economy, travellers today have different expectations than they did just a few years ago. With greater access to information and more options available, they are seeking unique experiences that reflect their individual preferences and values. 

To keep up with the changes and provide a competitive edge, hotels are turning to interior design as a tool for innovation and differentiation. By investing in thoughtful and strategic interior design, hotels and resorts can create spaces that not only look good but also function in a way that supports the needs and preferences of their guests.

That said, here are 11 trends that are shaping the future of hospitality interior design.

1. Adaptable spaces: Designs that cater to changing needs

Adaptable spaces cater to the needs of digital nomads who work from anywhere. These spaces offer functional and flexible rooms that allow guests to work and relax in the same space as they please. CitizenM is an excellent example of this trend, with a focus on creating interiors that are both functional and aesthetically pleasing. The hotel’s interior design features modular rooms that can be easily reconfigured to suit guests’ changing needs. 

2. Collaborative spaces: Designs that foster connection

With the rise of remote work, hotels are repurposing their spaces to provide communal areas where guests can work and socialise. Marriott’s “Workspace on Demand” is an excellent example of this trend, with a focus on creating functional and aesthetically pleasing interiors that promote collaboration. The hotel’s interior design features a variety of shared workspaces, including communal tables, lounge areas, and private work pods.

3. Luxurious design: Embracing indulgence and extravagance

Hotels designed with over-the-top (OTT) features are characterised by ultra-high luxury amenities and decor that create a sense of indulgence and extravagance. Take Burj Al Arab hotel in Dubai for example. This iconic hotel is known for its extravagant and luxurious design, featuring 24-karat gold leaf accents. The hotel offers unparalleled service and amenities, including a private beach, chauffeur-driven Rolls Royce fleet, and helicopter transfers. 

4. Wellness retreats: Designing for health and well-being

Designing for health and well-being is a growing trend with many hotels and resorts incorporating features that promote physical and mental wellness. The Miraval Resort and Spa in Arizona is a noteworthy example. The resort’s architecture and design are carefully crafted to create a rejuvenating atmosphere. It also offers a range of activities, including hiking, meditation, and yoga, all of which are designed to enhance guests’ overall well-being.

5. Blending work and leisure: Designs for modern business travellers

Modern business travellers now seek a balance between work and relaxation during their stay. One great example of this trend is the Andaz Amsterdam Prinsengracht hotel. The hotel features workspaces with custom-designed furniture that can be easily transformed into a comfortable lounge area. The hotel also features an open-plan lobby that doubles as a social hub, providing guests with a place to work, socialise, or simply relax.

6. Embracing local culture: Designs that reflect the community

Hotels designed with a focus on cultural immersion incorporate elements that reflect the local community, culture, and traditions. They often feature local artwork, materials, and colours to create a sense of place. The Ace Hotel in New Orleans is an example of this trend, incorporating elements of the city’s culture into its design. By creating a connection with the local community, hotels can offer guests a unique and authentic experience.

7. Colourful and playful: Embracing bold hues and patterns

Designs that feature colourful and playful elements incorporate bold hues, patterns, and textures to create a fun and whimsical atmosphere. These designs aim to provide guests with a visually stimulating experience. An example of this trend is the Saguaro Hotel in Palm Springs, which boasts bright and cheerful colours throughout the property. By implementing visually engaging designs, hotels can create a memorable and enjoyable stay for their guests.

8. Transformative experiences: Catering to millennials seeking adventure

Experiential designs are focused on providing unique and immersive experiences. These designs incorporate interactive elements such as virtual reality and augmented reality to create an engaging and transformative experience. The 21c Museum Hotel in Louisville, Kentucky is an example of this trend, featuring a contemporary art museum with rotating exhibits and installations, immersing guests in an ever-changing art experience.

9. Sustainability-focused: Prioritising eco-friendly designs

Sustainable designs are becoming increasingly important in the hospitality industry as guests become more environmentally conscious. These designs prioritise environmental responsibility. Designed to achieve LEED Platinum certification for sustainable design, the Bardessono Hotel and Spa in Napa Valley, California, is an example. The hotel features a green roof, solar panels, and a geothermal heating and cooling system, among other eco-friendly features. 

10. High-tech havens: Incorporating technology into design

Tech-powered designs incorporate innovation into every aspect of the guest experience. This includes smart rooms with voice-activated controls, mobile check-in and keyless entry, and personalised recommendations based on guest preferences. The Yotel brand is an example, with properties featuring self-service kiosks for check-in and check-out, robot luggage storage, and adjustable ‘smart beds’ that conform to guests’ preferences.

11. Nature-inspired designs: Creating serene and tranquil spaces

Nature-inspired designs bring elements of the outdoors into the interior design of hotels, creating a sense of relaxation and tranquillity. Think living walls, natural materials like wood and stone, and large windows that let in natural light. The 1 Hotel brand is an example of a nature-inspired design, with properties featuring reclaimed wood accents, organic bedding, and eco-friendly toiletries. 

Whether it’s creating more flexible and adaptable spaces, incorporating local culture and sustainability, or leveraging technology to enhance the guest experience, hotels are adopting new strategies to meet the evolving needs of their customers. 

If you’re planning a new hospitality project or have a renovation in the works, our team is here to help. Don’t hesitate to reach out.